Business Foundations:
On-Demand Workshop
Practical Tools to Launch Your Purpose-Led Business
You got the certificate. Now what?
So many coaching and wellness programs give you the theory—but leave you stranded when it comes to actually starting your business. That’s where this on-demand workshop comes in.
Created by Heather Jane, this course is a real-world guide for anyone ready to step into entrepreneurship with clarity, confidence, and a roadmap that actually works.
Meet Your Coach: Heather Jane
Heather Jane has been running small businesses since 2001—18 of them in total, including 4 of their own. After becoming a certified IAT Relationship Coach in 2022, they grew a thriving private practice and were fully booked with a waitlist within a year.
This workshop distills two decades of hands-on business experience into the essentials every purpose-driven entrepreneur needs to know.
You’ll get more than just strategy—you’ll get lived wisdom, tried-and-true systems, and support that understands what it really takes to run a soul-aligned business in the real world.
What You’ll Learn
This self-paced course gives you both the personal clarity and business structure to confidently launch and grow your practice. You'll get tools, strategies, and systems that support your sustainability—not just your hustle.
The 4 Foundational Focus Areas:
Your Niche + Offer – Get crystal clear on who you serve and how you help.
Money + Pricing – Build a pricing model that supports your life and reflects your values.
Marketing + Messaging – Learn how to communicate your work in a way that builds trust and invites clients in.
Systems + Structure – Set up the backend (scheduling, payments, automations) so your business can flow with more ease.
The 3 Core Pillars of Your Business:
These pillars are how the course is organized and delivered—so you can take action step by step:
Operations – Everything behind the scenes that makes your business run smoothly: setting up your business name, systems, banking, scheduling, and more.
Marketing – The biggest section. Craft a values-aligned marketing plan and online presence that feels authentic (and burnout-free).
Finances – A short but crucial module. Learn how to price sustainably and prepare your business to support your long-term growth.
What’s Included
4 recorded sessions (4.5+ hours total)
A downloadable workbook to apply what you learn
3 complimentary 30-min coaching calls with Heather Jane to get personalized support
Optional 1:1 follow-ups available for $40 per session
Workshop Investment
This isn’t about going viral or selling hype. It’s about:
Getting grounded in the real work of running a business
Identifying your limiting beliefs around success and visibility
Setting yourself up for sustainable growth—not burnout
Whether you’re a new coach, a creative entrepreneur, or a seasoned practitioner pivoting into your own practice, this is your blueprint for building a solid, values-aligned business foundation.
Why This Workshop Works
Client Experiences
Course Flow
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Introduction
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Operations
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Finding Your Niche(s)
We’re going to start this chapter by talking about what makes you special and what your niche(s) should be
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Ok, Now Operations
Now that we’ve got a sense of what makes us special and who we want to coach, let us dig into operations. What is it and what kind of operational structures are possible?
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It's Getting Real
Finding a name and registering your business can make it all feel so real. Be ready for some big feelings and limiting beliefs to pop up at this stage
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Rates, Services, and Scheduling
These important details need to get hammered out before we start booking clients. Potential clients need to know what you offer, what you charge, and how to book an appointment with you.
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Continuing Rates, Services, and Scheduling
These important details need to get hammered out before we start booking clients. Potential clients need to know what you offer, what you charge, and how to book an appointment with you.
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Policies, Insurance, and Final Tips
This last lesson of Operations will help you determine your policies, which are your business’s boundaries, find the right insurance for you, AND some final tips on how to plan your transition into being a full time coach.
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Marketing
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Branding
We dive right into the Marketing section by discussing branding, the face of the business. The important step can be a bit scary, so we go over every step in lots of detail.
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Websites & SEO
One of the most important parts of Marketing is your website. Once you have your branding completed, the next logical step is to put it into action on your website and enjoy how beautiful it all looks together. We’ll go over choosing a website builder, best practices, and what the heck is SEO and why is it so important.
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Social Media
Even though this is one of the biggest sections in marketing, it is not the most important. People confuses social media for marketing all the time but it is just one part of your fuller marketing plan. So definitely put some energy into this area but not all your energy.
We’ll also talk a little bit about having a functional sales funnel, so that you can tackle that on your own before having to hire professionals.
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Market Research
Finally going to talk about market research, after mentioning it several times already. In order to have an effective marketing strategy, we’ll need to know what people need, want, and like.
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Advertising
The last section of advertising is another massive section, so pace yourself. There are lots of ways to advertise for free but eventually we will all want to get into paid advertising, once we’re ready.
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Finances
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Banking & Incorporating
Jumping into the Finances section, we’ll dig right in by talking about the importance of having a business bank account and when is the right time to incorporate for you.
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Payments!
How we get paid is super important and yet something people don’t want to sort out until they’ve got revenue coming in, which is backwards thinking. Getting this part of your business sorted now is important and you’ll be glad you did.
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Start Up Costs & Capital
A very tough topic, as many people want to start their business with as little expenses as possible but there will always be costs. It is important that we invest in our business in order for it to launch, even though it can feel scary and worrying that we may lose that money. Effort plus investment is a solid strategy!
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Wrapping Up Financials
This is the last lesson in this workshop series and by now you’ve learned about everything you will need to eventually put together a business plan, which will eventually be necessary if you decide to pursue grants or loans.
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FAQs
Will I be ready to start my business after this workshop?
Yes—you’ll walk away with the tools, clarity, and confidence to launch. And if you’re still working through some mindset blocks, we cover that too.
Will this workshop help me go viral?
Virality is unpredictable. This workshop is about building something solid and scalable—so when visibility does come, you’re ready.
What if I have questions about the content?
You’ll get 3 free 30-min coaching calls with Heather Jane to get your questions answered. More support is always available for just $40/session.
Do you mentor coaches?
Yes. Heather mentors one coach at a time and only takes on those whose business inspires them. Mentorship follows the regular coaching rate.