A brief introduction to the workshop and why I created it

We’re going to start this chapter by talking about what makes you special and what your niche(s) should be

Now that we’ve got a sense of what makes us special and who we want to coach, let us dig into operations. What is it and what kind of operational structures are possible?

Finding a name and registering your business can make it all feel so real. Be ready for some big feelings and limiting beliefs to pop up at this stage

These important details need to get hammered out before we start booking clients. Potential clients need to know what you offer, what you charge, and how to book an appointment with you.

These important details need to get hammered out before we start booking clients. Potential clients need to know what you offer, what you charge, and how to book an appointment with you.

This last lesson of Operations will help you determine your policies, which are your business’s boundaries, find the right insurance for you, AND some final tips on how to plan your transition into being a full time coach.

We dive right into the Marketing section by discussing branding, the face of the business. The important step can be a bit scary, so we go over every step in lots of detail.

One of the most important parts of Marketing is your website. Once you have your branding completed, the next logical step is to put it into action on your website and enjoy how beautiful it all looks together. We’ll go over choosing a website builder, best practices, and what the heck is SEO and why is it so important.

Even though this is one of the biggest sections in marketing, it is not the most important. People confuses social media for marketing all the time but it is just one part of your fuller marketing plan. So definitely put some energy into this area but not all your energy.

We’ll also talk a little bit about having a functional sales funnel, so that you can tackle that on your own before having to hire professionals.

Finally going to talk about market research, after mentioning it several times already. In order to have an effective marketing strategy, we’ll need to know what people need, want, and like.

The last section of advertising is another massive section, so pace yourself. There are lots of ways to advertise for free but eventually we will all want to get into paid advertising, once we’re ready.

Jumping into the Finances section, we’ll dig right in by talking about the importance of having a business bank account and when is the right time to incorporate for you.

How we get paid is super important and yet something people don’t want to sort out until they’ve got revenue coming in, which is backwards thinking. Getting this part of your business sorted now is important and you’ll be glad you did.

A very tough topic, as many people want to start their business with as little expenses as possible but there will always be costs. It is important that we invest in our business in order for it to launch, even though it can feel scary and worrying that we may lose that money. Effort plus investment is a solid strategy!

This is the last lesson in this workshop series and by now you’ve learned about everything you will need to eventually put together a business plan, which will eventually be necessary if you decide to pursue grants or loans.